Hooandja redesign
Hooandja is an Estonian crowdfunding platform that helps creative people raise money for their projects.
The project resulted in a new design for the Hooandja website.
UI design
Web design
Illustration
Figma
Brief
Modernize the visual design of hooandja.ee website and improve the user experience of the project creator.
Present the solution as a clickable prototype in both web and mobile views.
Context
Timeframe
Team
UI design course
7 weeks
Individual work
Analysis
First, I analyzed the current Hooandja website to identify what content needs to be displayed, what is redundant or incomprehensible, and what could be kept.
User journey
After analyzing the current Hooandja website and user journey, I mapped out the new To-Be user journey. The double approval steps have been removed and the user can create their own project page without any back-and-forth communication with the Hooandja coordinator.
Style board
When creating the new visual, I was inspired by simple forms and eccentric colors. I also tried to use as many colors as possible that Hooandja has previously used in its visual identity – blue and green are from Hooandja’s logos, purple and orange have been modified in their lightness and darkness, and pink is the only new color added.
The goal of the font was to be as easy to understand as possible and to convey striking and important thoughts with its robustness.
When creating the visual, the focus was on community, momentum, and diversity of ideas.
Wireframe
Creating wireframes helped to gain better clarity on how to guide the user through the project application process as quickly, simply, and logically as possible.
Solution
The final result is based on two key words – playfulness and clarity. The new design makes important information easier to understand, removes unnecessary steps from the user journey, and the visual identity of the website reflects a sense of community, giving momentum, and the bouncing of ideas.
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